The past year has been extremely difficult for almost everyone. Despite the situation that we are in, many people have taken advantage of the free time they've had and learnt something that would be beneficial in the long run. Many people spent their time learning new techniques and starting their own businesses which is great.
While creating new businesses, many will want to get started on creating a website to help showcase their business. Today web design is know to everyone and it is common knowledge how essential and impactful having websites can be for businesses that want to strive.
As time goes on, every design elements and features will be considered modern or innovative at one time but as we move further into 2021 they will most likely come across as outdated. That's how much the web design industry has progressed. A website will hold great importance for a business, because if the web design looks obsolete or doesn't conform to the web standards when users are on your site, its possible that your business has up to 90% chance of losing conversions. So it's important to make sure your website is up to date and looks good.
A lot of people will ask the questions of how they can improve the design of their website. So here, we are going to talk about a few moderns website design trends that continue to define the year of 2021. If you apply these, you will be able to enhance the appearance of your website and can bring in greater attention from your target audience.
1: The dark mode for websites: Black

When it comes to web design, the use of black usually was restricted to fonts - until now. Dark mode has grown in popularity across the web which shows how much people love the colour. Using black as the main colour for your website is not a bad thing anymore and you can use different tones of black which can show off professionalism, luxury and class. Black is considered a timeless colour in web design. The black colour will give your website the ability to stand out more because of the contrast with the different shades. Using different shades of black can also help to add depth and texture to your website making it even more sleek and awesome.
2: Classic Blue: The Colour that Never goes out of Fashion

So if you are or have been into web design, you will know that blue is the colour that never goes out of fashion. Blue is a familiar colour that resembles maturity, intelligence and trust. People of all ages love it. And as you are aware Facebook uses the blue colour effectively and people trust it. The classical blue colour can be soothing for the eyes and it appeals to many people. There are various shades of blue that are popular that can be used in web design. The shade above used by boosty labs is here to stay. It is a shade that gives the promise of protection but it is also extremely relatable and comes across as friendly. It gives a relaxed vibe, so if you are after that, use this shade for your branding and web design.
3: Full Page Headers

When glancing across you website, visitors will come across the website's header, which makes it an essential aspect to consider. It sets up the image of your business. Full-page headers are attractive and it looks like this web design trend will continue on through 2021. Many websites usually add information to the left of the header with other tabs and web pages. The reason that everything is placed on the left of the website is so that readers are more often than not they are attracted to content towards the left. This is why a lot of the time important information is listed on the left as well. It is also worth keeping in mind that having colourful images and the information about your business in the header so that readers can get a intriguing perception of your website and business.
The image above shows how the nearly full page header image that Adobe Creative Cloud's site used shows the Call-to-Action they have, a hot new offer! It is clean, eye catching and very responsive.
4: Custom Cursors
Cursors are one of the most prominent aspect that comes in sight of the website visitor. For many years, the cursor has been ignored and overlooked even though it is arguably one of the most important aspect of web design. Many people are happy to stay with the same old fashioned white arrow cursor, but if a web designer can successfully play about with this small but highly very integral part of the website and turn it into something incredible? If that can be done it will be a great achievement that will elevate your website.
5: Focus on UI/UX
Before you create your website, you should definitely keep your target audience in mind. When you do this, you will be able to create a website that is accessible for the visitors that are on your site. Having a website that is accessible can help. It is imperative to make sure that the loading times for your website are fast. It is also important to make sure that the website is smartphone-friendly as well as checking that there are no malfunctions or errors before it goes live.
Some people don't even check whether their website is mobile responsive or not. This is a crucial aspect which will impact the success of your website. It needs to be operate flawlessly and be perfect to be responsive on both a desktop and a smartphone. This means that you really need to pay attention to the UI/UX design.
6: Horizontal Scrolling

Nowadays, designers have started to experiment with horizontal scrolling which is similar to parallax scrolling effects. it is a different way to show off a website and it is something new for visitors to see that they don't usually experience. A lot of designers who work on adding horizontal scrolling keep options open and navigation easier to browse through so it isn't to inconvenient.
Horizontal scrolling looks great and adds a very unique touch to a website, while keeping each important aspect in mind is crucial to giving a positive experience for the user.
When working with horizontal scrolling, as a designer you should add visual representation of the content of the website so that the cues aren't hidden behind hovers, which can create difficulties for users to browse more conveniently.
7: Multimedia Experiences
Multimedia experiences are becoming more and more common and they are being displayed everywhere. This is because it is prevalent for people to access super fast internet in such an advanced and tech-savvy world.
You can provide extraordinary user experiences for your target audience, with visual elements such as videos, texts and audio being used collectively. It seems that some studies have shown that keeping things simple even when combined motion and audio can prove to be impactful rather than complicated content. Using too many effects at one time can be distracting and it can also overwhelm the audience to understand. It is important to use different media formats carefully while being able to maximise the accessibility.
A good example would be having a "Play" button for a video instead of having it play automatically so that they can pause the content to their preference.
Finishing Up
There are new trends being introduced in web design constantly, and people work accordingly to attract visitors to their websites. As designs and trends re constantly changing, it is important that designers maintain their quality.
The audience today is not always for the flashy things, instead they are looking for something that is rare and original that goes with the business style. To set up a website that has all the latest trends and designs, you should go through and see if you have implemented the above points as best you can, because they can help you create a website that your audience will enjoy.
It is important to remember, alongside the points mentioned above, that you try to maintain the quality in terms of your user experience. Even if your website was designed a year ago or a few months ago, you are still able to keep on top of it and stay with the new trends to help provide a great experience for your audience.