Encourage another stay
A relevant email journey for previous guests who can appropriately receive marketing from the hotel.
Email marketing for independent hotels
Guest Journey
Revenue Sprint
Make more of the guest interest you already have.
A focused 14-day project to build one useful email journey in your existing platform. Help past guests consider another stay, move wedding enquiries towards a viewing, or introduce booked guests to your dining and spa experiences.
One journey.
Up to four emails.
Built and tested.
£1,000 fixed project
£500 to begin, £500 when the agreed build is complete.
Book a discovery call
A short conversation to check whether the Sprint fits your hotel.
ONE PRIORITY, AGREED TOGETHER
Which guest journey
would be most useful?
After reviewing the opportunity, available data and your platform, we choose one priority. These are alternative projects. One journey is included in the Sprint.
Move enquiries forward
Follow-up emails that help wedding or event enquirers take the next step, such as arranging a viewing.
Introduce more of the hotel
Emails that introduce confirmed guests to dining, spa or experiences relevant to their visit.
THE AGREED BUILD
What you’ll receive
One journey in one existing platform, with one consolidated revision round.
- 01
Review and plan
Agree the audience, booking goal, trigger, sequence and measurement.
- 02
Email copy and layout
Up to four emails, including subject lines, preview text, copy, calls to action and layouts using your hotel’s existing brand assets.
- 03
Build and implementation
Configure the agreed segments, triggers and emails in one existing platform. Technical fit is confirmed before payment.
- 04
Testing and approval
Check links, display and logic. Your hotel approves the emails before the journey is activated.
- 05
Handover and measurement
Receive the completed build, a short handover and guidance on what to monitor. We agree how relevant enquiries or bookings can be tracked with your available systems.
BEFORE YOU COMMIT
Is your hotel
ready for a Sprint?
The Sprint is designed for hotels with an existing email or CRM platform and usable guest or enquiry data. Before you commit, we check your platform, permissions and the requirements of the proposed journey.
What we need from you
Your team supplies the required access, brand assets, relevant information and an approval contact. We use the data you have and the features your platform supports.
What sits outside the Sprint
New integrations, migrations, extensive list cleanup, website rebuilds and ongoing management are scoped separately. Software charges are not included.
Compatibility depends on your systems and the journey. If preparation is needed first, we’ll discuss it during the fit assessment.
FROM FIRST CONVERSATION TO HANDOVER
How the project works
We agree one useful journey, build it around your hotel and leave you with a tested sequence you understand.
THE BUILD WINDOW
14 days
One journey.
Up to four emails.
Built around your hotel.
BEFORE THE CLOCK STARTS
Find the right starting point
We discuss the opportunity and check suitability. Together, we agree the scope. You make the initial payment and share the access, assets and information we need.
THE 14-DAY BUILD
Bring the journey together
We write, design and build up to four emails in your existing platform, then check the links, display and logic.
CopyLayoutBuildTestREVIEW & HANDOVER
Make it ready for your guests
You review the emails, with one consolidated revision round. Nothing is activated before your approval. We hand over the completed build and explain what to monitor.
When the 14 days begin. The delivery period starts once the scope is agreed, the initial payment is received and the required access and assets are supplied. Approval or access delays may move the handover date.
Fourteen days is the build period. It is not a promise of booking results within fourteen days.
ONE FIXED PROJECT
£1,000 in total
- To begin
- £500 After we confirm suitability and agree the scope.
- On completion
- £500 When the agreed build is complete.
No payment before suitability and scope are confirmed. No ongoing retainer requirement.
WHY SOCIAL SPOON
A specialist,
personally involved.
Work directly with Saijen Kanbi, founder of Social Spoon. His family has bought the Chain Bridge Hotel in Wales and is preparing to take over its operation.
REPORTED RESULTS FROM A PREVIOUS ENGAGEMENT
- OTA share
- 73% to 43%
- Email open rates
- 13.5% to 39.3%
These results relate to previous hotel work, not a 14-day Sprint. They do not establish that email alone caused the change in OTA share, and open rates are not proof of bookings. Results will vary.
Read the case studyA FEW PRACTICAL DETAILS
Before we get started
We already send newsletters. Could this still help?
Yes, if there is a useful journey alongside your newsletters. The Sprint focuses on one audience and one next step, such as a return stay or a viewing. We assess whether it adds something worthwhile to what you already do.
Can you work with our current platform?
We confirm technical fit before payment. The build uses supported features in one existing email or CRM platform. Suitability and tracking depend on the platform and data available. We do not promise compatibility with every hotel system.
What if our guest data needs work?
We review the available data and permissions during the fit assessment. If preparation is needed, we explain it before you commit. Extensive list cleanup, migrations and new integrations are scoped separately.
What will you need from our team?
Required platform access, existing brand assets, relevant hotel information and a named approval contact. Your team reviews the emails, provides one consolidated round of revisions and approves the journey before activation.
Will this guarantee more bookings?
No. The Sprint delivers an agreed, tested email journey, not a booking guarantee. We agree what can be measured with your existing systems. Fourteen days is the build period, not a promise of results in that time.
Do we need to sign up for ongoing management?
No. This is a £1,000 fixed project with no ongoing retainer requirement. You receive the completed build, a short handover and measurement guidance. Ongoing management is available as a separate service if you need it.
A USEFUL FIRST CONVERSATION
Is there one guest journey
worth improving?
In a short conversation, we’ll discuss your current priority and check whether the Sprint is a useful fit. If a simpler fix would serve you better, we’ll say so.
Book a discovery callChoose a date and time on our booking page.