Social Spoon SELECTED WORK & RESULTS

Hotel email marketing
in practice

One independent hotel. A six-month email programme. See what changed, how it was done and what was measured.

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OTA SHARE OF BOOKINGSBEFORE AFTER

73%43%

30 percentage points less reliance on OTAs.

Wellness retreatSri Lanka27 rooms

Less reliance on OTAs at a wellness retreat

A five-email welcome sequence, audience segmentation and priority access to seasonal availability. See what changed over six months.

Email open rate
13.5% 39.3%
Email subscribers
3,400 8,300
Explore the case study

Reported results from one engagement. See the full case study for context.

How to read these results

That means a clear starting point, a defined period and an honest account of the work. The full case study includes the reported booking mix, engagement figures and measurement limitations.

For your hotel, we agree what success looks like before the work begins, then track the measures your setup can support.

LET’S TALK ABOUT YOUR HOTEL

Discuss your hotel’s email marketing

Let’s look at what happens between stays, and where email could make a difference.

Book a discovery callA conversation with Saijen. No obligation.

FROM SOCIAL SPOON

A little perspective
for your inbox.

Practical ideas for better hotel emails, guest relationships and direct bookings.

FREE TOOL FOR INDEPENDENT HOTELS

What are OTA commissions costing your hotel?

Use your hotel’s own figures to estimate commission costs with the free OTA calculator.