For independent and boutique hotels

Your past guests should book direct, not through Booking.com.

The 90-Day Direct Rebooking Build.

Past-guest emails that bring guests back direct, with every booking tracked.

Free. I find where your direct bookings leak and write the first email I’d send your past guests. Back within 48 hours.

73% 56% OTA share in 90 days. 43% by month six. Held for the next six.

One 27-room wellness hotel, before and after. Your numbers will be different. Read the case study

WHAT’S INCLUDED

Four things,
built in 90 days.

You approve every email before it goes out.

01
A past-guest campaign in the first fortnight
The first email goes to guests who’ve stayed before, built around your next season or event, with one reason to book direct.
02
A post-stay and win-back journey
A thank-you after checkout, then a reason to come back once a guest has gone quiet. Set up once, then it sends itself.
03
An email signup with a reason to join
So new guests and website visitors join your list, instead of leaving to book on Booking.com.
04
Tracked booking links and a monthly report
Every direct booking that comes from an email gets counted. Each month you see what came back and what it was worth.

THE GUARANTEE

If tracked bookings don’t bring in at least 3× the fee in booking revenue within 90 days of the first send, I keep working for free until they do.

FOUNDING HOTELS

Kickoff from December. Start with the free audit: the three places your direct bookings leak, and the first email I’d send your past guests.

Prefer to talk first? Book a 20-minute call.