Services 03 / AUDITS & STRATEGY

Your hotel emails.
A clearer direction.

A close look at what your guests receive, what is missing and what to fix first. Specific advice. Clear priorities. A plan you can use.

Book a discovery call
EMAIL / STRATEGY

Your email audit

01Capture & welcome
02Campaigns & content
03Guest journeys
04Audience & data

Illustrative report structure. Your findings come from your property’s emails and data.

How the audit works
  1. 01Understand.
  2. 02Prioritise.
  3. 03Put it to work.

A written teardown, clear priorities
and a walkthrough for your team.

CLARITY YOU CAN WORK WITH

What your audit includes

  1. 01

    What we reviewed

    A clear record of the emails, journeys and data provided, so the scope and limitations are visible.

  2. 02

    What we found

    Property-specific findings, the reason each matters and the evidence behind it.

  3. 03

    What to fix first

    A prioritised action plan focused on the most useful changes, rather than an overwhelming checklist.

  4. 04

    What it could be worth

    Where the data supports it, an illustrative opportunity estimate with visible assumptions. An estimate is a scenario, not promised revenue.

  5. 05

    A walkthrough of the work

    A written teardown and companion Loom walkthrough, making it easier to share findings with your team.

WHAT HAPPENS NEXT

After the audit

Take the findings back to your team, use them to guide your next project, or ask Social Spoon to help with implementation.

We agree the audit scope, required access, timing and price before starting. There’s no assumption that you’ll need an ongoing retainer.

What we’ll need.

Can you audit us without access to our email platform?

A first review can use the emails and screenshots you provide. A deeper audit needs the relevant performance data and visibility of journey logic. The report will make any limits clear.

Is the audit free?

The discovery call is free. Audit scope and pricing are agreed separately. The site does not promise a full teardown as a free deliverable.

Do you use industry averages to predict our revenue?

Your own data is the preferred starting point. Any modelled opportunity needs clear inputs and assumptions. It will be labelled as an illustration, never a revenue forecast or guarantee.

LET’S TALK ABOUT YOUR HOTEL

Let’s find the
useful next step.

Let’s look at what happens between stays, and where email could make a difference.

Book a discovery callA conversation with Saijen. No obligation.

FROM SOCIAL SPOON

A little perspective
for your inbox.

Practical ideas for better hotel emails, guest relationships and direct bookings.

FREE TOOL FOR INDEPENDENT HOTELS

What are OTA commissions costing your hotel?

Use your hotel’s own figures to estimate commission costs with the free OTA calculator.