Strategy, copy, design and delivery. Consistent emails that sound like your hotel, with someone responsible for getting them out.
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A November campaign for Maison Serein
November at Maison Serein
Make room for
a longer weekend
Three nights in a Garden Suite, slow courtyard breakfasts and a little more time in the Atlas foothills. Explore our November stays.
Choose your November datesMAKE THE MOST OF THE RELATIONSHIP
A new menu. A quieter weekend. The first signs of a favourite season. Your hotel already has stories worth sharing.
The work is choosing the right story, for the right guests, with a useful next step. Then making sure the email looks and works as it should.
WHAT’S INCLUDED IN THE PLAN
A calendar shaped by your booking priorities, seasons and property news, with a clear purpose for every send.
Specific, human writing that sounds like your hotel and gives guests something to picture.
Responsive emails, readable on a phone, with a focused message and useful booking links.
Relevant segments based on the data and permissions available, with booked guests excluded from inappropriate acquisition messages.
Link checks, mobile previews, audience review and an agreed approval process.
Clicks, engagement and booking outcomes where reliable tracking is available, with practical next steps rather than a dashboard full of numbers.
WORKING WITH YOUR TEAM
You work directly with Saijen on strategy and delivery. We agree who shares property updates, who approves the work and what’s going out.
Campaign frequency and scope depend on your audience, priorities and budget. Those details belong in a clear proposal.
Meet Saijen73%43%
30 percentage points less reliance on OTAs.
A five-email welcome sequence, audience segmentation and priority access to seasonal availability. See what changed over six months.
Reported results from one engagement. See the full case study for context.
Campaign management and journey builds can be combined in a proposal. We’ll be clear about what is included, what needs building first and what ongoing management covers.
Your team provides property knowledge, current offers, availability and suitable imagery. Social Spoon turns those inputs into the agreed email strategy, copy and design.
The starting point is a reason to visit, not a price reduction. Any offer should fit your positioning, margin and booking priorities.
LET’S TALK ABOUT YOUR HOTEL
Let’s look at what happens between stays, and where email could make a difference.
Book a discovery callA conversation with Saijen. No obligation.